At Soft As A Grape, our goal is to source and create high quality clothing and decorated apparel that appeals to beachgoers and vacationers alike. From our on-trend vintage washed graphic tees to the soft vibrant hues of our garment dyed sweats. 50 years later, our comfortable, cotton clothing has become a well known brand name to residents and vacationers on the Cape and the Islands.

Soft As A Grape, a well-known tradition on Cape Cod & Official licensee of MLB and MiLB apparel, was established in 1972. We currently operate 13 retail locations throughout Massachusetts, Rhode Island, Florida, and have nearly 1000 wholesale accounts nationwide. Our stores specialize in comfortable, casual, high-quality cotton clothing for men, women & kids. Clothes you’ll want to live in.